Retail-ly fooled

Today you are the proudest person in the world. As you walk down the road you can feel the hearts burning around you, when people lay their eyes on your brand new jacket. You are a stunner today and nothing can bring you down. As you walk down the road with a smug expression on your face, you stop by a stall to catch a hot dog. Seeing the jealous faces around you, you laugh inwards shouting out ‘’you can’t have this suckers!!Because it’s specially me’’. You reach out into your bag to pay, when you notice a snag, a loose thread out of your jacket. Now that was unexpected. Blame it on the over thread use of factory manufacturing, you simply try to pull out the thread. But to your utter horror, your entire jacket sleeve splits! The ground beneath you shakes. It’s impossible!! You just literally beat up another woman to lay your hands on this piece of beauty and to add to your paradise, it was on a 50% off sale. Wait a minute…………………….did you just say sales???

Yes people if sales is what you purchased your brand new muse from then get ready to donate it to a charity or get it fixed (if you believe in goodwill) or just toss it into the dumps(if you are plain going to hell).Buying a product from a sale is like wearing a pair of stilettos. Paradise at first sight and a nightmare when you slip it on (that is again if you are a chappal public like common people).It’s a risk investment because you never know when it will ditch you and walk out of your life. But the stores make it seem glossy!! not mentioning that the outdated and cheap materials could put a clothing roadside shack to shame but then again we are Indians, we have a panache for anything that is cheap enough to  pay for a complementary roll after a purchase!!While we foolish chickens pout about a wonderful shoe on sale, the store people hide their snide pointy toothed foxy sly  laugh behind a pretty smile  saying ‘’Mam this looks perfect on you!!” on anything you pick up to look. Usually when they say that it plain means” yes go on dummy, be a nice chicken and walk out with that shit, you are doomed from the moment you laid your eyes here”.Why cant they just put up a ‘’buy at your own risk’’ sign somewhere? But the stores play saints as they watch us mere hopeless shopaholics fall into the traps of that dratted word. Just that day I purchased an inc5 sandals so beautiful that when I seized the last 6 size in the rack, the lady next to me almost spat on my face and less than a week into my sandal paradise I found the sole of the shoe and a part of my soul peel away. Recovering from my tragedy, I understood it could be a problem for many Indians today. A sale is like a last money drawing strategy from the junk many wouldn’t touch during its ‘’on’’ season. A term I often refer to ‘’retail fooling’’ i.e. making an otherwise worthless product seem buyable. Even though it’s a hi5 to the marketing and sales department for amazing strategizing it wounds the consumer’s soul to the point of distrust. There victory actually calls for a longtime disaster as you see in the case of so many barren showrooms and stores. Because ultimately a business is all about trust.

So the next time you pick up a something from a sale, make sure to take a keen look into its quality and if it still manages to befool you, then you KNOW  better where to ask  the stores to shove their credit cards.